An email list gives a blog a direct relationship with readers instead of depending entirely on search engines or social algorithms. MailerLite, Kit and Brevo are three common options, but they are built with different audiences in mind.
Quick comparison
| Platform | Strong fit | What to evaluate |
|---|---|---|
| MailerLite | Beginners who want approachable email marketing and landing pages | Free/paid limits, automation depth, subscriber pricing |
| Kit | Creators, newsletters and audience businesses | Automation, tagging, creator monetization and subscriber-based pricing |
| Brevo | Businesses combining email with broader marketing/CRM needs | Sending model, automation, CRM and transactional needs |
MailerLite
MailerLite is popular with bloggers because it focuses on email campaigns, automations, forms and landing pages in a relatively approachable interface. Check the current free-plan limits and paid tiers before choosing.
Kit
Kit is built around creators. Its paid plans include tools such as forms, landing pages, broadcasts, sequences, automation and subscriber tagging, with pricing that scales by audience size.
Brevo
Brevo combines email marketing with a wider business platform. It can be useful if you expect to need CRM-style tools, transactional communication or broader marketing workflows beyond a simple newsletter.
What I would choose for a new affiliate blog
Start with the platform that makes it easiest to publish one useful newsletter every week. At the beginning, complicated automation matters less than a clear signup offer and consistent emails.
Your first email funnel
- Create one useful lead magnet or promise: for example, “5 AI tools worth trying this month.”
- Add a signup form to the homepage and high-traffic posts.
- Send a welcome email immediately.
- Send 3–5 useful follow-up emails before aggressively promoting products.
- Segment readers only when your content categories become large enough to justify it.
Related: How to start an affiliate marketing website.
Official resources
Frequently asked questions
When should a new blog start an email list?
As early as possible. Even a small list gives you a direct channel to readers and teaches you what content gets replies and clicks.
Do I need complex automations?
No. A welcome email and consistent useful newsletter are enough to begin.
What should I compare besides price?
Editor usability, forms, automations, subscriber management, deliverability tools, integrations, support and how pricing changes as the list grows.
Final takeaway
Use this guide as a decision framework, then verify current product details on the official site before you buy or publish a recommendation. Tiir Digital will keep updating high-intent guides as the tools and plans change.
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